December 15, 2009
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A list of Dan Richards’ previous articles appears at the end of this article.
Many advisors have told me they received a positive response from the quarterly review letters they’ve sent over the past year based on the templates I’ve provided.
Here’s a template that can be a starting point for a year-end review letter – just remember that to be effective, a letter such as this one needs to feel:
- backed up by facts
- easy to read
- reflective of the personality of the advisor writing it.
That means you need to take the time to personalize the letter, using your language and examples and to reflect your point of view.
Draft year-end review letter
December 15, 2009
Looking back – and looking forward
This was one of those years that reminded us what a roller coaster the stock market can be – and also of the dangers of conventional thinking.
After the collapse in global financial markets last fall and the resulting pummelling taken by stock markets around the world, the consensus in January was that the worst was behind us. That was a sharp reminder of the danger of conventional thinking – by early March, the market was down by 25%.At that point, the consensus shifted and there was growing sentiment that we might be entering a long period of economic stagnation; that’s when we heard respected economic forecasters talk about a one-in-five chance of another Depression. It was precisely at this point that the coordinated stimulus spending by governments around the world finally had an impact and we began seeing signs of an economic recovery.
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