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Venerated Voices

January 22nd, 2013

by Ranks Economic and Market Commentaries Most Read by Financial Advisors

2012 Annual Rankings

Advisor Perspectives, a leading publisher serving financial advisors and the financial advisory community, has published its third annual Venerated Voices awards for articles published in 2012. Rankings were issued in three categories: The Top 25 Venerated Voices by Firm, The Top 25 Venerated Voices by Author and The Top 10 Venerated Voices by Commentary.

Leading the Top 25 Venerated Voices by Firm category was the California-based global mutual fund company First Pacific Advisors (FPA), followed by Grantham Mayo Van Otterloo (GMO), whose chairman, Jeremy Grantham, is one of the most closely followed contributors to Advisor Perspectives. In third place was Texas-based bond manager Hoisington Investment Management, followed by Butler|Philbrick|Gordillo & Associates out of Toronto, Ontario.

Among individual commentators, the most-widely read was Hoisington Investment Management’s Van R. Hoisington and Lacy Hunt, followed by Adam Butler and Mike Philbrick of Butler|Philbrick|Gordillo & Associates. Howard Marks of Oaktree Capital was the third most followed advisor.

The most-widely read commentary of 2012 was Danger: Caution Ahead by Bob Rodriguez of First Pacific Advisors. This piece is a reprint of a speech given to private investors on risk and global debt, published on February 18. Next was, On the Road to Zero Growth by Jeremy Grantham of GMO. It was published on November 20 and discussed future U.S. economic growth and its obstacles. Published on October 2, 'Damages by Bill Gross of PIMCO followed in third place. In it, he warned of the decline of the dollar and future inflation due to a rising debt-to-GDP ratio.

Advisor Perspectives’ website currently attracts over 150,000 unique visitors per month, virtually all of them financial advisors serving high- and ultra-high net worth individuals. The company publishes economic and market commentaries that were submitted by fund companies, advisors and independent research firms. Last year, over 2,700 such commentaries were published and made available through a daily newsletter, Research Perspectives, which the company emails to its subscribers.

Venerated Voices™ rankings were determined based on the number of unique readers of each commentary, using data provided electronically by the third-party web analytics service WebTrends. The data were normalized to reflect the fact that usage of Advisor Perspectives’ website grew steadily over the course of the quarter. While for the annual awards for the firm and author, a minimum of three commentaries must have been submitted during the year, any participant is eligible to receive mention in the quarterly update. Each firm and author was assigned a relative score, with a score of 100 equal to average readership.

Advisor Perspectives was founded in 2007 and is based in Lexington, Mass. In addition to Research Perspectives, it publishes a widely read weekly newsletter, Advisor Perspectives, which contains original articles on the markets, the economy and practice management.

Advisor Perspectives will continue to provide quarterly updates to its rankings, as well as issuing annual Venerated Voices™ awards.

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