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You and the Internet, Part II:
Places to Go, People to See
By Wendy J. Cook
July 19, 2011

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Advisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

Wendy Cook

In my last article, How to Waste Time and Influence People, we covered productive ways to wander on the Internet. You also can benefit from harnessing the Internet as it relates to your advisory practice.

As a professional service provider for advisors, I have a business model that shares much in common with yours. There are three overlapping areas in which I use the Internet to see and be seen:

  1. Research — remaining abreast with the latest ideas about wealth and investing
  2. Presence — managing Internet appearances to reflect the “me” I try to be
  3. Networking — connecting with key audiences, including clients, prospective clients, industry colleagues, service providers and appropriate media outlets

The Internet for information

If you’re like me on this (and, if you’re an investment advisor I hope you are), you find endless fascination in all things investing. Of course there are print publications worth keeping an eye on, but I mostly use the Internet to remain informed. And fascinated.

You can’t read everything. To remain abreast with the swift current, without getting lost in it::

  • Scan headlines and then dig deeper if it’s a subject or author of interest. A scan offers an efficient way to find lots of good stuff, and by spotting patterns among various sources, you can get a reading on major issues of concern.
  • Seek articles and conversational threads among those with whom you agree and those who challenge your thoughts. (I read far more conversations than I actively participate in, but here’s a related article for engaging in constructive, online critique of your own.)
  • Prefer forums that offer fact-based, respectful conversations instead of emotional name-calling. Seek these qualities in both the articles and the comments, since some of the best material is in the conversation threads.

I could easily numb you with all the possible information sources, and you probably already have many favorites of your own, but here are a few financial news sources that I routinely track:


Again, these are like a few random pinecones in the vast forests of knowledge (as we might say here in beautiful Oregon), but perhaps it will serve as an entry point to help you explore new resources beyond your usual favorites.

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